The Internet offers everything you need to help achieve your business goals by leaps and bounds. But this is only possible if it is utilized correctly. The Internet may have a massive reach and is even available 24/7, but most businesses tend to leave out some important aspects which allow them to reach new heights. Some rely too much on social media, while others hesitate to embrace online marketing because they assume it is expensive.
There is no doubt that there is a lot of competition online, even more than the real world, but if you do not take advantage of the Internet, your business may not survive. Once you make up your mind about taking things to the next level, make sure you incorporate these 5 tips to expand your presence online and boost sales like never before.
On-Site Blogging
To show your customers and readers you mean business, start to write blogs for your website. The reason behind it is: This will boost your SEO content by appearing on search result pages organically, and well researched and insightful blogs make customers feel comfortable about your business. Essentially, it makes your business more authoritative and credible.
Due to these efforts, this may result in a positive impact on your SERPs rankings, which boosts leads and sales.
When you create blogs, make sure they encourage readers and customers to contact you for any questions or concerns. Also since there are some people who look for advice, help them out and you may just convince them to buy from you instead of going elsewhere.
Be Active on Social Media
One of the best things about social media platforms is that they are extremely flexible. It greatly benefits small businesses that really want to be recognized. However, this is only possible if you interact with your followers more often. If you simply do not have the time to monitor your social media activities, then find a responsible employee who is up for the task at hand.
Enough emphasis cannot be placed on the fact that you need to interact with your followers to make them feel appreciated and important. If they have any questions or concerns, hear them out and solve their problems.
Presence on platforms like Twitter and Facebook have a big role to play on customer loyalty, so make the most of it. Apart from this, you gain valuable insights about your customers by interacting with them on social media, which is always a good thing.
Take Charge of Your Online Real Estate
To increase your presence and boost sales, you need to work on your brand presence. You need to take charge of your online presence, for which you need to get on platforms like Google My Business, Yelp, Google Maps, Foursquare and so on.
If there are any social media platforms you missed out on apart from Facebook and Twitter, create profiles for them. This includes platforms like Tumblr, Pinterest, Instagram etc.
Not only will you get brand recognition, but you will see a boost in your SEO rankings. While working on your brand presence, get as many reviews and testimonials as possible. It is worth noting though, you need to focus more on good review websites like Google My Business, Facebook and Yelp. This way your business will be seen as more credible than others.
Check Out Industry Forums
Similar to blogs, it is important to check out industry forums and take part in discussions to make your business more authoritative and credible in the eyes of your prospective and existing customers. The more authority and credibility you have, the more your customers trust you.
One of the best things about forums is that you build reputation and credibility. Additionally, they even allow you to submit links to your social media profiles and website. Do keep in mind though, these forums should not be bombarded with promotions and offers.
The whole purpose of forums is to build a credible online presence, add value and establish yourself as an expert in your niche. If you play your cards right, you may see your sales grow exponentially in a short amount of time.
Invest in Paid Search Engines Like Google
Believe it or not, the most powerful tool of them all to boost sales is via paid search engine advertising. The reason is because it clearly showcases the intentions of your customers.
When a customer searches for something in particular on search engines, they tell you exactly what they want. Take Google as an example, users can set keywords, demographics ad location, specific categories so that you can narrow down your target audience to get results relevant to your promotion and content.
Of course, there are many other ways you can expand your presence online and boost sales, out of which here are some effective ones you should definitely check out:
- Grow your audience with Email Marketing
- Build relationships with bloggers for Content Marketing
- Engage your target audience by indulging in relevant Communities
- Promote your website on different Industry Directories
The way you integrate the aforementioned tips into your business depends on your goals. If your goals are to increase sales, then it is much simpler to work things out. For complex goals, you need to mix and match, and perhaps even make compromises.
If you feel as though you lack in any way, or are just not up for the task at hand, then you can look into professional services. Initially, you can let professional companies take charge, while you and your employees learn the ropes. When you are ready to handle things on your own, you can work on expanding your presence online and increase sales on your own. It is all a matter of getting perspective, especially during those times when you do not know where to start. Also be very careful about the platforms and forums you use, the last thing you need is to fall victim to a cyberattack — consider cybersecurity for your business!
And also analyze the Mistakes Why is Your Online Marketing Falling Down, if you having trouble after getting your business top at online platforms.
Author Bio
Emma Megan is a passionate tech blogger at Mars Technology, a Virginia based Data Security and Cyber security Company. She is passionate about technology and loves to analyze the tech industry in her spare time and stay in touch with the latest happenings.