As a business, growing your brand is essential. It will help boost your bottom line by expanding your customer base and increasing your revenues. One of the ways to grow your brand is through marketing. It helps your brand stand out from your competitors, making people aware of the goods and services that your business offers.
There are many marketing techniques you can adopt for your business. Today, one of the techniques gaining traction is social media marketing. It’s undeniable that most people spend an inordinate amount of time scrolling through social media platforms.
Given this, your business should leverage social media platforms to advertise your brand. Some of the most popular platforms used for marketing are Facebook, Twitter, and Instagram. Snapchat is another social media platform that’s quickly catching up as a marketing channel for businesses.
If you don’t have a brand presence on Snapchat yet, now’s the time to jump on the bandwagon. You may not be aware that about 319 million people use Snapchat daily. Such a broad audience will give your brand the visibility it needs.
This begs the question: how will you use Snapchat to grow your brand? Here’s how:
Know Your Target Audience
Your target audience refers to the group of people identified as most likely to buy your products or hire your services. They usually share similar demographic characteristics, such as age, gender, and socio-economic status. Therefore, you should pay careful attention to them when crafting your brand-growing strategy. You can also use trending filters and send a snap using the cartoon filter by which there are high to get viral on social media.
First, you should identify your target audience, followed by understanding them. Understanding your audience involves discovering their likes and dislikes, spending habits, and preferred products. This knowledge enables you to create the right approach to your Snapchat marketing.
Once you’ve identified your target audience, it would help to create a buyer persona, a fictional representation of your customer base. You may have to create two or more buyer personas if your products or services appeal to different categories of customers. Thinking about your buyer personas as if they were actual persons can help you craft a social marketing strategy that addresses the needs and goals of your target audience.
Incidentally, there are Snapchat spy apps that parents can use to monitor their child’s online activities. If your teenager fits your buyer persona, you can use the app to learn more about the kind of content they view on Snapchat or engage with, etc. This knowledge will help you know how to handle your Snapchat account.
Post The Right Content
Snapchat enables its users to post images and videos for a short period. Therefore, you must invest in high-quality visuals for your brand. There are various ways you can approach this.
Consider posting behind-the-scenes content. Suppose you’re a manufacturing company. Show snippets of the manufacturing process until you arrive at the final product. If you’re into photography, show Snapchat users how your team sets up the lights, takes the shots, edits the photo, etc.
The aim is to show humanity, not perfection. People tend to relate to reality and not fake impressions. A raw, behind-the-scenes video will show transparency and help build trust. Therefore, refrain from adding too many filters to your images and videos. Authenticity is the real deal with Snapchat.
In addition, you want to post content that relates to your brand. If you’re in the restaurant business, post food-related images and videos. It’ll help your target audience link your brand with food. So, if they feel like trying out new restaurants, your business will likely come first in their mind. Growing your brand using Snapchat will help increase your customers and revenues.
Consider Branding
Branding involves showcasing your company to the world. You want your target audience to recognize and remember your brand as represented by your logo. This is known as brand visibility. How do you increase your brand visibility with Snapchat?
This is where your Snapchat code comes in handy. A Snapcode is a quick response (QR) code that directs Snapchat users to your Snapchat account. All a third party needs to do is scan this code using their Snapchat, giving them access to your account.
You’d want to add this code to your merchandise, office door, or walls, including your profile picture. It’d also help to put the code up in spaces your target audience frequents, like food joints. They’ll likely come across it as they shop or eat and scan the code to learn more about your business. Consider adding your company name and tell the public what they’ll likely find on your Snapchat. It’ll drive the right traffic to your account.
Even as you post your brand’s Snapcode all around, it’d be advantageous to add a call to action, like other pages where they can find you for more engagement. As a result, your brand will grow, helping you improve brand.
Get Into Partnerships
Finding your place in social media can be challenging, especially for a startup. Therefore, you need to exhaust all possible means to stand out. One way to get noticed is by partnering with influencers who are relevant to your brand.
A well-chosen influencer with a big Snapchat following can help grow your brand accordingly. However, for this marketing strategy to succeed, your chosen influencer must resonate with your target audience. They should also reflect what your brand believes in, be it transparency, diversity, or environmental protection. You don’t want the public to identify you with an influencer who goes against your brand values.
The influencer will promote your brand by posting photos or videos of them using your products or services. Sometimes, the mere mention of your brand is all it takes to drive traffic to your website or customers to your brick-and-mortar store.
Another partnership option is allowing an influencer to take over your Snapchat account. They’ll use your account handle to go about their Snapchat dailies. This creates enough curiosity, driving the influencer’s followers to your account to learn more about your brand. Such exposure is enough to grow your brand.
Conclusion
It’s time to let Snapchat build your brand. In addition to other social media platforms, you can take advantage of this trendy marketing channel to connect with potential customers.
First, you must be intimately familiar with your target audience to create content that resonates with them. Branding is critical because you want potential customers to remember your brand whenever they see your logo. Finally, to reach a broader audience on Snapchat, you may consider partnering with an influencer relevant to your brand.
By following these tips, you’ll find Snapchat a welcome addition to your digital marketing toolkit.
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