Nowadays, more and more people are searching products and services online, Make Sure They Find You. Advertising on search engines is a better option to present your business/services in front of your potential audience. As the online industry is growing at a speed of sound, you should not miss the opportunity and start making your online presence before your competitor does.
When advertising on search engines comes to mind, one thinks of Google- the leading search engine in the world, we ignore the power of Bing Ads.
Using Bing Ads for advertising your small, medium-sized business is a good option. As Bing contributes 30% to online searches.
What is Bing Ads?
Bing Ads is the advertising platform that is used to run ads/campaigns on Bing, Yahoo and other partner sites owned by Bing network. You may also run campaigns on third-party websites and apps partnered with Bing. There are different types of ads which you can run on Bing are-
- Expanded Text Ads
- e-commerce Ads
- App Install Ads
- Dynamic Search Ads
- Standard Text Ads
- Bing Ads in Bing Smart Search
Some of these ads run on search result page and others run on apps and websites.
Advantages of Using Bing Ads For Your Business
There are many advantages of using Bing Ads for advertising your business online. Some of the important benefits are listed below:-
Pay Only For Clicks– No click, No charge. You have to pay only when someone is interested enough to click your ad. This is the best advertising model which everyone likes and reduces the wastage of money.
No Minimum Fee– There is no threshold amount is set to run a campaign. Just sign in the account and start advertising with any budget.
Budget By The Day– You have the flexibility to set a daily budget, this is a best cost-effective strategy as by doing this your monthly budget will not exhaust before the time.
Analyze Ad Performance– You can measure the performance of your ads with the advance tool provided by Bing. In this, you can analyze the targeting of your ads and audience behavior which will result into making your campaigns more targeted.
Lower CPC than Google– Bing charges the lesser fee for cost per click than it’s competitor. So by running campaigns on Bing, you can reach your potential audience by paying less.
8 Simple Steps To Set Up Your Bing Ads Account
Create Your Account– First step is to sign up for Bing Ads platform.
Import From Google Adwords or Skip– After signing in successfully there is an option to import your campaigns from Adwords. It is not mandatory you can proceed further by skipping this step.
Keyword Research– It is the most important step in any ad campaign because your ads will be shown on the basis of your keywords. Do keyword research with free Bing keyword planner and analyze your audience behavior, what keywords they are searching.
Create Campaign– Now it’s the time to create a campaign. Setup goals of your campaign. Choose daily budget, bid, target location, device and other useful features to make your campaign powerful.
Enter your keywords and choose the match type– Use broad match type as it is very effective and give you better results.
Write Your Ad– It is the most crucial part, make it attractive and to the point. So that user can understand you in few lines.
Make Payment– Do payment as required. Save more money with Bing Ads Promo Codes & Coupons.
Evaluate and Do Changes– Once your ad is live after few months you will be able to analyze your ad data. Evaluate the stats carefully and take steps to improve your targeting.
Add negative keywords to your campaign- Check your stats and analyze the keywords for which your ad is showing and are not useful for you. Make a list and ad it negative keywords section.
Using the power of internet and advertising on Bing is a very effective way to grow your business online. Follow these simple steps and start running your ads today to rule the market.